Spinning at the Border: Employee Activism in ‘Big PR’

نویسندگان

چکیده

This article extends Coombs and Holladay’s (2018) social issues management model to provide new perspectives on activism public relations. It also fills a gap in the literature internal by analyzing case of The Ogilvy Group their employees, many whom pushed for agency resign its work U.S. Customs Border Protection. Through textual analysis leaked transcript documenting meeting between activist communicative tasks definition, legitimation, awareness (Coombs & Holladay, 2018) are explored way that complicates identity power. As relations practitioners increasingly called upon either advocate or against issues, this study provides an interesting contrast, showing one interpretation what happens when there is dissension ranks.

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ژورنال

عنوان ژورنال: Media and Communication

سال: 2021

ISSN: ['2183-2439']

DOI: https://doi.org/10.17645/mac.v9i3.4118